Dysfunctional relationships aren’t found only in unhealthy marriages or other romantic/familial relationships. Having a strong desire to be needed can bleed into relationship marketing too.
I have seen a lot of influencer types waltz into companies, sell a ton of starter kits, win a bunch of prizes and popularity contests, stack people like they’re convenient chess pieces, and then jump ship right before their organization completely craters because it isn’t sustainable.
You’ll hear them give a thousand excuses, complain about their company or their “toxic” upline, and preach against their own made up “hustle culture.” But what really happened?
If your network marketing business is causing you guilt, stress, or a constant sense of anxious pressure, you’re probably doing it wrong.
What kind of leader are you? Do you just like being needed? How do you handle your leaders who want to do things their own way? Are you actively growing followers or leaders? If you’re growing followers, they may adore you, but they will also always need you.
If you are the one creating all your own energy (and taking all the credit) you’ll eventually find yourself totally burned out and overwhelmed. Sucked dry. And followers are fickle. So watch your back. There will always be another rockstar for them to follow.
If you’re freaking out because you think you might be a codependent leader, don’t worry! There is no shame in wanting to be loved and valued, but if you become dependent upon those you’re supposed to be serving and lifting up, it can backfire on you, so pay attention.
Get curious – become more self aware and examine your motives, That way, you can make any needed adjustments. And remember to have self-compassion as you pursue personal development – it’s all part of the growing process. Reach out to a mentor or other trusted leader for accountability and direction. Become intentional about setting and keeping boundaries, and allowing your team the choice/gift of occasional failure.
And, remember, if you’re truly growing leaders, you can step back like a proud mama when your team succeeds, and watch them soar! They will rise up and lead; while they bask in their own hard-earned accomplishments. And you will get to feel the satisfying breeze of their success too, as they generate and maintain their own energy! You’ll get to cheer them on remembering that their success is also your success!
